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YT004: Paid Advertising
Paid advertising on YouTube allows businesses to create and display video ads on the platform, targeting specific demographics and increasing brand visibility and engagement
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
45 Mins
Videos:
6
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of YouTube Marketing
About the Course
YouTube has more than 2 billion unique users per month, making it second only to Facebook in terms of unique monthly traffic. Therefore, it’s safe to assume that YouTube represents a large opportunity if the network’s advertising formats are used correctly.
YouTube offers several opportunities for organisations to implement paid ads and, given the nature of YouTube, most of these tactics are video-based. YouTube’s advertising is self-service and managed through Google AdWords. YouTube has a huge variety of advertising formats to be able to offer businesses a range of options that can be best suited to their business.
What are you going to learn?
By the end of this course you will be able to:
- Understanding of the YouTube advertising platform and its capabilities
- Knowledge of how to create and manage successful ad campaigns on YouTube
- Ability to target specific audiences and measure ad performance
- Understanding of best practices for creating engaging ad content
- Familiarity with tools and metrics for analyzing and optimizing ad campaign performance.
Course Content
- Your Workbook
- Your Learning Experience
- Connect with Us
- Paid Advertising
YouTube Advertising Formats - Trueview in Stream Ads
- TrueView Video Discovery ads
- Bumper Ads
- Partner with YouTube Influencers
- Ryan's World
- Other Types of Ads
- Paid Implementation
- How to Create a Video Campaign
- Steps for Google Ads Campaign
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
45 Mins
Videos:
6
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of YouTube Marketing