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YT005: Video Production
YouTube video production involves the planning, filming, editing, and publishing of videos on the platform, often with the goal of creating engaging content that will attract and retain viewers
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
50 Mins
Videos:
4
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of YouTube Marketing
About the Course
Content creation on other platforms can be considered much easier than on YouTube. You can type something, take a photo or edit an image and simply click ‘post’ and it’s published. Then figure out what works and what bombs. Easy!
But with YouTube, creating your videos should be more of a thought-out process. In this module we’ll look into the video production stages and how you can get started right away by using your smartphone. There’s also a range of editing programs to choose from to make your videos more engaging, ranging from free-to-use to paid alternatives.
So what should you upload to YouTube? Some of the most popular videos are how-tos, as well as product reviews, Q&As and Vlogs – it’s up to you to choose what you think your audience will love!
We’ll also share some best practices when recording and uploading video that are beneficial for YouTube as well as many other image-based social media platforms.
Let’s start creating!
What are you going to learn?
By the end of this course you will be able to:
- Understanding of the YouTube advertising platform and its capabilities
- Knowledge of how to create and manage successful ad campaigns on YouTube
- Ability to target specific audiences and measure ad performance
- Understanding of best practices for creating engaging ad content
- Familiarity with tools and metrics for analyzing and optimizing ad campaign performance.
Course Content
- Your Learning Experience
- Your Workbook
- Connect with Us
- Video Creation and Editing
- Video Production Stages
- Storyboard Template
- Recording With Your Phone
- Framing Guide
- Video Editing
- How to use Canva Video
- How to Create Custom YouTube Thumbnails
- Most Popular Types of Videos on YouTube
- YouTube Best Practice
- Creative Brief Template
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
50 Mins
Videos:
4
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of YouTube Marketing