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YT006: Building Engagement
YouTube building engagement refers to the process of creating and sharing content that encourages viewers to interact, comment, and subscribe to a channel, in order to increase audience engagement and grow a channel's following
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
50 Mins
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of YouTube Marketing
About the Course
Let's assume that your channel is up and running, hopefully with a few videos on it and at least a couple of subscribers – it’s time to focus on building engagement with your viewers.
This is important for a range of reasons but, primarily, the YouTube algorithm loves engagement and the more people engage with your content, the more people will see it. Simple as that!
There’s a bunch of tactics you can apply, like customising your channel, using end screens and playlists, giving calls to action, adopting the ‘Triple H’ strategy and encouraging engagement by asking questions, prompting discussion and more.
Engaged viewers become loyal subscribers, and loyal subscribers become paying clients or customers and, ultimately, advocates for your brand or business. So … building engagement is not something to skip over or come back to later.
Make building engagement a process for every video you upload and watch those viewers skyrocket.
Let’s start building!
What are you going to learn?
By the end of this course you will be able to:
- Understanding of the YouTube algorithm and how it affects video visibility and engagement
- Techniques for optimizing video titles, descriptions, and tags for search and discovery
- Strategies for creating engaging video content and building a loyal subscriber base
- Best practices for community management and growing a YouTube channel's audience
- Tools and metrics for measuring and analyzing YouTube channel performance and making data-driven decisions.
Course Content
- Intro
- Engaging the Masses
- Case Study Nick Nimmin: Customise Your Channel
- Case Study Nick Nimmin: Using Playlists, End Screens and Call to Actions (CTAs)
- YouTube’s Hero, Hub, Help Strategy
- Encouraging engagement
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
50 Mins
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of YouTube Marketing