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ST003 - Setting Objectives
Setting specific, measurable and achievable objectives is an essential step in creating a successful strategy, as it helps to define the desired outcome and provides a clear roadmap for achieving it
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
30 min
Videos:
1
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
It might seem easy to set social media objectives … ‘I want the most likes I can get!’. That’s a common mistake many businesses make when entering the social media arena. Thankfully, you’re not going to make that mistake!
We’ve got you covered, showing you the real way to set social media objectives. You can’t just think about (likes) vanity metrics, you have to think about the bigger picture and real performance metrics like traffic, conversions and the number of paying customers.
In this course, you’ll learn how to think strategically about what you want to achieve on social media, using our ‘top-down strategy model’, and a guide to qualitative and quantitative marketing objectives to make sense for your business.
We’ll break down the audience/buyer journey into separate objectives with you, and show you how to define your KPIs.
By the end of this lesson, you’ll feel focused and motivated. Let’s get going!
What are you going to learn?
By the end of this course you will be able to:
- Recognise the importance of aligning your social media marketing goals with your overall business goals
- Implement a top-down marketing strategy for your business
- Define qualitative and quantitative marketing and create goals
- Set S.M.A.R.T and B.H.A.G. objectives
- Create measurable KPIs
Course Content
- Setting Social Media Objectives
- Buyer/Audience Stages and Quantitative Objectives
- Top Down Strategy
- XERO example
- Buyer/Audience Stages
- Xero Example – Quantitative Objectives
- Buyer/Audience Stages and Qualitative Objectives
- Xero Example – Qualitative Objectives
- Set ‘S.M.A.R.T.’ Objectives and B.H.A.G.s
- Set Key Performance Indicators (KPIs)
- Buyer/Audience Stages and KPIs
- Social Media Objectives Example and Template
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
30 min
Videos:
1
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Strategy