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ST004: Identifying Your Audience
Identifying your target audience is crucial for developing an effective strategy that addresses their specific needs and interests
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
45 min
Videos:
0
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
It’s important to remember that social media is all about people. At their core, that’s what social media platforms are – meeting places where people connect.
The question is, who are you trying to connect with? Who are your audience? It’s so important that you know as much as you can about your audience and potential audience, so you can be sure you’re finding them online and really speaking to them in a way that sparks engagement.
In this course, we’re going to identify your audience and get to know them better. We will look at demographics, interests and behaviours to put together audience personas for your product, or different segments of your business. This is what will separate you from your competitors and set you on the way to social media success.
Let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Recognise the importance of identifying who you are talking to and why
- Identify why we need buyer/audience segments
- Create audience personas looking at demographics, interests and behaviours
- Identify the importance of accessing data sources and how to do this
Course Content
- Learning Objectives
- Identifying Your Audience
- Audience Personas
- Creating Audience Personas
- Unique Audience Personas
- Audience Segments
- Demographics
- Interests
- Researching Online Behaviours
- Why Audience Personas Matter
- Audience Personas Influence ...
- Using my Audience Persona Information
- Where to Start?
- Native Insights
- Other Social Media Data
- Global Digital Reports
- Audience Personas Canvas
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
45 min
Videos:
0
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy