4.9 / 5 stars on
Copyright ©2024 Connected Colleges Pty Ltd Trading As Social Media College. All Rights Reserved.
ST005: Choose the Right Platforms
Choosing the appropriate social media platforms for your strategy is essential in order to effectively reach and engage your target audience
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
45 min
Videos:
1
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
It can be all too tempting to jump on the most popular social platforms and establish a brand presence. In reality, this isn’t ideal for your business in terms of resources or meeting your social media strategy goals. You could end up spreading yourself too thin and not achieving on any of your social media platforms.
We are going to show you how to find where your audience is on social media, the purpose of each platform, what type of content should be published on each and the costs involved in setting up a presence and having your message heard.
Finally, we’ll look at measuring performance and costs.
There’s a lot to consider, let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Identify which platforms your audience are on.
- Understand the purpose of each platform and whether it serves your business needs.
- Recognise what type of content is suited to each platform.
- Consider the costs involved on each platform.
Course Content
- Choosing the Right Platforms
- Learning Objectives
- Be Strategic About Selecting Your Platforms
- The Big 5
- YouTube
- Audience Usage
- Platform Usage
- Platform Purpose
- What Type of Content Works Best?
- Content and Platform Choice
- Buyer/Audience Stages and Platform Choice
- Which Platform, Which Metrics?
- Measuring Performance and Benchmarking Between Platforms
- Costs and Maintenance
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
45 min
Videos:
1
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy