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ST006: Content Strategy
A well-defined content strategy is essential for creating and distributing valuable, relevant, and consistent content to attract and engage a target audience and ultimately drive profitable customer action
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
1.5 hour
Videos:
0
Downloadable Files:
4
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
Posting on social media is all about precision. We could post randomly on our social accounts and lap up any likes or comments we get, but as we saw in previous modules, we can be much more intentional and effective than this!
We already know the importance of aligning our social strategy with our business strategy and our audience, and the next step is to make sure we have a content plan in place that reflects this.
Your content needs to be well-thought-out, on the right platform, reaching the right audience, with measurable targets to track its success. We are going to show you how you can create engaging content, with the least amount of effort, that takes your customers through each stage of the buyer/audience funnel.
Your content will be created, curated, or co-created, and it needs to do one (or more) of the following:
- Entertain
- Educate
- Inspire
This course takes you through all the elements that contribute to strategy. By the end, you will be an expert at creating engaging content that can be repurposed, resized and reframed across a variety of social platforms.
Let’s get started!
What are you going to learn?
By the end of this course you will be able to:
- What are you going to learn?
- By the end of this course you will be able to:
- Identify which platforms your audience are on.
- Understand the purpose of each platform and whether it serves your business needs.
- Recognise what type of content is suited to each platform.
- Consider the costs involved on each platform.
Course Content
- Content Strategy
- Content is King … But
- Content Categories
- Created Content
- Curated Content
- Co-created Content Considerations
- User Generated Content
- Content Purpose
- Content Decisions
- Owned, Paid, Earned or All of Them?
- Content Formats
- Content Strategy Brainstorm Template
- Content and Buyer/Audience Stages
- Buyer/Audience Stages and Content – Awareness
- Buyer/Audience Stages and Content – Consideration
- Buyer/Audience Stages and Content – Decision
- Content for Different Buyer’s Stages
- Content Creation
- Stock Image/Video Sites Offer Great Content
- Choose From Free or Paid Sites
- Use Canva to Quickly Design High-Quality Posts
- There are Many Image and Video Editing Tools
- Reusing Content
- Content Scheduling
- Scheduling Tools
- Content Calendar Templates and Example
- Content Strategy Example and Templates
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
1.5 hour
Videos:
0
Downloadable Files:
4
Course Quizzes:
1
Certification:
Part of Strategy