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ST009: Analysing and Reporting
Analysing and reporting on a strategy involves regularly monitoring and measuring progress against established metrics, identifying areas of success and areas for improvement, and communicating findings and recommendations to key stakeholders to inform decision-making and ensure alignment with overall business goals
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
1 hour
Videos:
1
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
At the end of this course, if we want to improve and make sure we are getting the best return on our efforts, we need to measure our performance, analyse results and then draw conclusions.
By doing this, we can improve on our strategy and make sure we are always moving in the right direction.
In this course, we are going to take you through the metrics that matter, aligning those metrics with our all-important buyer/audience stages.
We’ll look at tracking expenses against the budget you developed in the last lesson, including when you blow the budget!
We’ll learn how to calculate effectiveness measures like return on investment, and cost-per-action, as well as how to put together period and trend reports that meet the needs of your stakeholder audience.
Let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Identify which metrics align with the buyer/audience stages
- List the investment/costs associated with your strategy
- Calculate return on investment and cost-per metrics
- Explain the difference between period and trend reports
Course Content
- Analysing and Reporting
- Metrics That Matter
- Aligning With Buyer/Audience Stages
- Tracking Expenses
- Measuring Effectiveness
- Investment/Costs
- Return on Investment
- Online Art Store Example
- Cost per Action
- Performance Reports
- Period and Trend Reports and Template
- sOnline Art Store: Monthly KPIs
- Online Art Store: Month to Month Report
- Reporting Procedures
- What to Include
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
1 hour
Videos:
1
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Strategy