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ST008: Implementing the Strategy
Implementing a strategy effectively involves clearly communicating goals and objectives, assigning roles and responsibilities, establishing metrics to measure progress, and consistently evaluating and adjusting the plan as needed to ensure alignment with overall business goals
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
45 min
Videos:
0
Downloadable Files:
4
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
Having the best strategy in the world is not enough if you don’t implement it. You need to not just create your content and get it out there, you need to amplify your efforts through paid promotions.
Paid advertising connects with the earlier work you’ve done on your strategy. It builds on what your know about your audience and the platforms you chose. It’s affected by the buyer/audience stages and your budget.
Did we say budget? Yes! In this course we’ll go through the various cost categories and how to set up your budget, as well as looking at how you identify the required resources to implement your strategy.
We’ll bring it all together into an implementation plan, and spend some time considering the legal and ethical considerations including copyright, data privacy and risk management before we wrap the module up with a look at the various management tools that are out there.
Let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Develop a comprehensive implementation plan
- Create a social media budget
- Identify the required resources for your strategy
- Recognise the legal and ethical requirements for social media
- List relevant social media management tools
Course Content
- Implementing the Strategy
- Paid Advertising
- The Limits of Organic Reach
- Targeting Your Paid Social Advertisements
- Paid Advertising and Buyer/Audience Stages
- Creating a Social Media Budget
- Cost Categories
- Social Media Marketing Budget Template
- Identifying Required Resources
- Meet The Strategy Team
- Meet The Creative Team
- Meet The Community Management Team
- Implementation PlanImplementation Phases
- Insource or Outsource?
- Implementation Plan Example and Template
- Legal and Ethical Requirements
- Copyright is …
- Australian Regulations and Law
- Data Privacy
- Social Media Platform Terms of Use and Advertising Policies
- Ethical Constraints
- Social Media Management Tools
- What’s Available?
- Tool Selection Criteria
- Native Social Media
- Tools
- Third-Party Tools
- Web Analytics Tools
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
45 min
Videos:
0
Downloadable Files:
4
Course Quizzes:
1
Certification:
Part of Strategy