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ST002: Start Where You Are
Deep dive into your socials to help craft the perfect strategy
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
1.5 hour
Videos:
3
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
In this course you’ll be learning how to design a comprehensive social media marketing strategy. There’s an easy-to-follow eight step process that takes you through research on your current state, defining your objectives, identifying your audience, choosing the right platform, creating great content, being social, implementing the strategy and finally, budgeting and measuring for improvement.
There’s no single thing that makes up the strategy – it’s all these eight elements working together that will make your strategy stand out from the crowd.
Before we get into the course content, there’s some important videos about how to get the most out of this course and how to use the workbook to set yourself up for success.
Let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Recognise the value of a social media audit
- Use a SWOT analysis to determine your strengths and weakness
- Recognise the components of a social media audit
- Complete a social media audit template
- Calculate audience engagement level
- Identify targets and track their success
Course Content
- The Social Media Audit
- Conducting an Audit
- Review Social Media Presence
- Review Social Media Presence
- Assess Profile Consistency
- Assess Profile Consistency Example and Template
- Analyse Performance
- Content Performance Analysis Example and Template + Combined Audit Template
- Examine Competitors
- Review SEO Results
- Review SEO Results Template and Example
- Determine Brand Identity
- Determine Brand Identity Example and Template
- Conduct a SWOT Analysis
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
1.5 hour
Videos:
3
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Strategy