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ST001: Strategy Introduction
A social media strategy is a plan of action that outlines the goals, methods, and tactics for effectively utilizing social media platforms to increase brand awareness, engage with target audiences, and drive business objectives
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
20 min
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Strategy
About the Course
Strategy creates the foundation on which you can build your whole social media plan. Without it, you may still have success, but it’s more likely that your results will be inconsistent and below your expectations. With a comprehensive strategy, you’ll be in the best position for success.
What are you going to learn?
By the end of this course you will be able to:
- Describe the social media marketing process
- Identify the vision, mission, and values of your organisation
- Describe the buyer stages
- Develop strategic ideas
- Describe the 8-step strategy process
Course Content
- 3.1 Strategy in Context
- Introduction to Strategy
- Setting the Stage
- Social Media Users In Australia
- Usage Patterns
- Benefits of Social Media Marketing
- How Social Media Marketing Can Help Your Business
- The Mysterious Newsfeed Algorithms
- Understanding the Social Media Marketing Process
- Traffic Sources
- Funnels
- Strategy in Context
- Buyer/Audience Stages
- The Influence of Strategy
- Strategic Ideas
- The 8-step Strategy Process
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
20 min
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Strategy