PB006: Build - Website and SEO

An effective website is a powerful tool for showcasing your personal brand by highlighting your unique skills, experiences, and accomplishments in a professional and organized manner, allowing potential employers or clients to easily learn about you and your capabilities

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level: 
Intermediate
Duration: 
1 hour
Videos: 
4
Downloadable Files: 
3
Course Quizzes: 
1
Certification: 
Part of Personal Branding

About the Course

In this course you’ll be learning how to design and build your personal brand. There's an easy to follow process that you'll learn to Understand your values, personality, life-stage and resources. You'll Build your online assets including social media, websites and landing pages. You'll learn how to Leverage what you've created to deliver the results you've been looking for.

There’s no single thing that makes up the process – it’s all these three elements working together that will make your personal brand stand out from the crowd.

Before we get into the course content, there’s some important videos about how to get the most out of this course and how to use the workbook to set yourself up for success.

Let’s get into it!

What are you going to learn?

By the end of this course you will be able to:

  • Recognise the important role a website plays in your marketing strategy
  • Put together a strong website strategy based on your goals
  • Use best practices to structure your website and make it mobile friendly
  • Recognise different website elements
  • Create different landing pages for products, services and more
  • Implement tactics to get your website ranking in Google
  • Recognise the importance of making Google happy and not taking shortcuts
  • Identify the right URL for your personal brand and why
  • Use links to boost your SEO
  • Recognise the importance of geolocation and how it can help your brand

Course Content

  • Build: Website and SEO
  • Keywords
  • Websites
  • Website Strategy
  • Website Content
  • Website Structure
  • Design for Mobile
  • Website Software
  • Landing Pages

  • Search Engine Optimisation (SEO)
  • SEO Tips
  • Building A Website with Good SEO
  • Quality Links
  • Know Your Brand
  • URL Name
  • Geo
  • Location

Reviews

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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

Ready to accelerate your business with social media marketing?