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LI006: Company Page Marketing
Company page marketing on LinkedIn involves utilizing the platform's features and tools to optimize your company page, share valuable content, and engage with your target audience, which can help to increase brand awareness, generate leads, and attract potential employees, ultimately driving business growth and success
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
50 mins
Videos:
25
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
In addition to personal profile marketing, you can also market through a company page. In this course, we’ll show you how. First things first, let’s set up your company page. You’ll learn all the best techniques to ensure you have a solid company page as a base for your marketing. Next, we’ll look at establishing a group, an amazing technique for marketing on LinkedIn. You’ll also learn how to create an organic following, activating your internal audience, and creating showcase pages. There are tons of ways for companies to market on LinkedIn without paid advertising, and in this course, we’re going to explore them all.
What are you going to learn?
By the end of this course you will be able to:
- Identify the differences between a company page and an affiliate/showcase page
- Determine effective strategies for marketing from the company page and growing your network
- Select strategic KPIs for your company page
Course Content
- Marketing from the Company Page
- Setting up Company Pages
- Upload Profile Picture and Banner
- About Us Section
- Build A ‘Life’ Page
- What is an Affiliate Page?
- Grow Your Network
- Post Content Regularly
- Create Social Media Leaders
- Get Employee Buy-in
- Employee Advocacy Tools
- Create a Social Media Policy
- Set up Groups
- Choose a Relevant Topic
- Set up Message Templates
- Invite Connections
- Grow the Group
- Three Steps to Leveraging Groups
- Moderate the Group
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
50 mins
Videos:
25
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing