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LI009: LinkedIn Analytics
LinkedIn analytics provides valuable insights on your personal profile and company page performance, including engagement rates, audience demographics, and content performance, which can help to optimize your strategy, track progress and measure the ROI of your efforts
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
1 hour
Videos:
15
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
Measuring your activity on LinkedIn is crucial because it’s the only way you can find out if your time and money was well-spent on the platform.
In this course, we’ll show you the analytics available on LinkedIn and how you can use them to measure your success.
You’ll learn what metrics you need to be looking at for your specific campaigns on LinkedIn, as each campaign is individual.
By the time you’re done with this course, you’ll be confident in evaluating your performance in your LinkedIn marketing and advertising by using analytics.
What are you going to learn?
By the end of this course you will be able to:
- Select the types of analytics available for both member profiles and company pages
- Identify features of the advanced analytics available on articles and posts on a member profile
- Determine how one might use advanced analytics provided for company pages
- Determine how results should be measured against KPIs
Course Content
- LinkedIn Analytics
- Analytics in LinkedIn
- Focus on Business and ROI – Nathanial Bibby
- Value of Network is Metric of Success – Gerard Holland
- Member Profile Analytics
- Third Party Plugins
- Company Page Analytics
- Visitor Page
- Update Page
- Follower Page
- Activity Dashboard
- Connect your Customer Relationship Manager (CRM)
- Measure Against Strategy
- Key LinkedIn Metrics
- Reports – What to Include
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
1 hour
Videos:
15
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Linkedin Marketing