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LI007: LinkedIn Paid Advertising
LinkedIn paid advertising is an effective way to reach and engage with a highly-targeted audience, by creating and promoting sponsored content, sponsored InMail, sponsored job posts, and display ads, which can help to generate leads, build brand awareness and drive conversions
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
1 hour
Videos:
16
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
We’ve looked at marketing from a personal profile and a company page. Now it’s time to turn our attention to paid advertising.
You can use sponsored content, sponsored InMail, text ads and more, to reach your audience and take them through the buyer/audience stages. We explore some amazing case studies that show the power of LinkedIn paid advertising when done right.
You need to know about the LinkedIn Insights Tag! This is just a small piece of Javascript, but it can change everything when it comes to your LinkedIn ad game. We’ll talk about exactly what it is and how you can install it.
You’ll also learn how to set up LinkedIn ad campaigns, step by step.
What are you going to learn?
By the end of this course you will be able to:
- Identify the four paid advertising options available on LinkedIn
- Determine the seven steps to creating LinkedIn campaigns
- Define split testing
Course Content
- LinkedIn Paid Advertising
- Promoted Content
- Sponsored Messaging
- AstraZeneca Case Study
- Text Ads
- Lead Generation Forms
- Boosting Posts
- Setting up a LinkedIn Campaign
- Select Target Audience
- Choose Ad Format
- Ad Placement
- Select Budget and Schedule
- A/B Test
- Conversion Tracking
- Create a New Ad
- Optimise Your Campaign
- Review Target Audience
- Installing the LinkedIn Insights Tag
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
1 hour
Videos:
16
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing