4.9 / 5 stars on
Copyright ©2024 Connected Colleges Pty Ltd Trading As Social Media College. All Rights Reserved.
PB005: Build - LinkedIn
Leveraging LinkedIn is an effective way for individuals to enhance their personal branding by showcasing their professional background and accomplishments, connecting with industry leaders and potential employers, and establishing themselves as experts in their field
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
45 min
Videos:
5
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Personal Branding
About the Course
LinkedIn is a powerful tool when it comes to your personal branding.
Setting up your profile correctly and making sure you have the right information available for readers can open up a whole new world of opportunities.
The most important part to remember is to sell your brand.
- Is every section filled out?
- Is it up-to-date and relevant information?
- Does it accurately represent your personal brand?
- Is it geared towards your overall goals?
We take you through each section of the LinkedIn profile, including:
- Professional photo
- Background photo
- Custom URL
- Summary
- Experience
- Rich media
- Reviews
- Recommendations
We have everything covered to make your profile stand out so those amazing opportunities start rolling in.
What are you going to learn?
By the end of this course you will be able to:
- Recognise the importance of LinkedIn for your personal branding.
- Set up your Linked in profile, starting with professional photo, headline and background photo.
- Create a custom URL.
- Write your biography.
- Update your experience.
- Recognise the importance of reviews and recommendations and how to get them.
Course Content
- Build: LinkedIn
- Learning Objectives
- Why use LinkedIn
- Your Most Important Online Personal Brand Asset
- Understanding LinkedIn
- Your Profile Page
- Pictures and Headlines
- Using the Right Photography
- Write A Compelling Headline
- Headline Parts
- Headline Template
- Background Image
- Let's do it! Create A Background
- The Most Important Elements
- Contact, URL, Summary and Rich MediaCustom URL
- Include A Personal Add Rich Media
- Multimedia on your profile
- Blog Posts
- Roles, Projects, Education and Recommendations
- Optimisation
- Projects
- Education
- Ask for Recommendations
- Asking for recommendations
- Recommendations
- Endorsements, Publications and Subscriptions
- Publications
- LinkedIn Premium Subscriptions
- LinkedIn Premium Business
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
45 min
Videos:
5
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Personal Branding