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PB004: Build - Social Media
Building a strong social media presence is a crucial aspect of personal branding, as it allows individuals to connect with a wider audience, share their expertise and experiences, and establish themselves as thought leaders in their industry
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
1 hour
Videos:
3
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Personal Branding
About the Course
Now onto the practical side – it’s time to build your profile and make you look amazing online.
After we are done with you, every time someone searches your name they are going to be ‘wow’-ed by what they see. Because all they will be seeing is the amazing information you have put out there for them!
There are a variety of social media platforms for you to choose from to aid in your personal branding.
LinkedIn, as spoken about, is fantastic for a professional audience.
Instagram is a brilliant network if you have large amounts of high-quality imagery, as it allows you to showcase who you are and what you do.
Twitter can be deployed as a conversation tool, allowing you to quickly and easily become involved in relevant conversations with your desired audience.
Other sites such as Facebook, Twitter, YouTube, Snapchat and Instagram and even Tik Tok, are great for building your personal brand for specific niches, so it’s important to look at each platform individually and work out what’s suited to your niche so you can leverage the platform successfully.
We are going to walk you through each platform and it’s pros and cons so you can make an educated decision for your own personal branding needs.
What are you going to learn?
By the end of this course you will be able to:
- Recognise the difference between owned, earned and paid media
- Write your own personal brand mission statement
- Identify the different social media channels and what might work for your brand
Course Content
- Build: Social Media
- Learning Objectives
- e-ttraction™
- Setting the Stage
- Conducting a Personal Brand Audit
- Your Personal Mission Statement
- Determine your voice, tone, language, phrases
- Consistency in voice and tone
- Social Media Channels
- YouTube
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
1 hour
Videos:
3
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Personal Branding