4.9 / 5 stars on
Copyright ©2024 Connected Colleges Pty Ltd Trading As Social Media College. All Rights Reserved.
LI005: Personal Profile Marketing
Personal profile marketing on LinkedIn involves utilizing the platform's features and tools to optimize your personal profile, actively engage with your network, and share valuable content that positions you as a thought leader in your industry, which can help to generate leads, grow your business and advance your career opportunities
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
40 mins
Videos:
25
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
So you’ve decided to market through your member profile. Awesome! You can promote both yourself and your brand or organisation using your personal profile, so there’s plenty to learn.
We’ll start by looking at building your connections. Who should you connect with? How do you find your target audience on LinkedIn, if you’re not connected with them yet? We’ll show you how. We’ll give you top tips for promoting your profile off-platform, as well.
Next, we’ll look at how you can market by publishing content. We will show you which content types are best for each buyer/audience stage, and you’ll get to see examples in action. How often should you post? The jury’s out on that one, but we’ve got a few different expert opinions, so you can weigh them up and decide for yourself.
We’ll also look at tags, hashtags, articles, engaging with your feed, messaging connections, and more, so you’re going to get a total 360 on how to market with your member profile. Let’s get going!
What are you going to learn?
By the end of this course you will be able to:
- Identify six ways to grow your network
- Determine how to leverage group membership into connections and authority
- Match LinkedIn content types to the Awareness, Consider and Decision buyer/audience stages.
Course Content
- Marketing Through Your LinkedIn Profile
- Edit Browse Recommended Connections
- Using LinkedIn Search – Nathanial Bibby
- Browsing Company Employees
- Join and Leverage Groups
- Promote your Profile
- Create a LinkedIn Badge
- Searching for Good Connections
- Connection Milestone – 500
- Have a Niche – Nathanial BibbyGrow
- Your Network – Gerard Holland
- Engage Your Network
- Anatomy of a Company Update
- Audience Targeting
- Edit Image and Title on Shared Links
- Organic Content Strategy Template and Example
- Scheduling and Content Calendars
- Create Employee Advocacy
- Engage With Your Feed – Gerard Holland
- Audience Engagement Hierarchy
- Messaging Connections
- Moving Conversations Offline
- Message Structure
- Talking to Prospects – Nathanial Bibby
- Posting Frequency
- Posting Frequency – Andrew Ford
- Create Engaging Content – Nathanial Bibby
- Tags and Hashtags – Nathanial Bibby
- Organic Reach – Nathanial Bibby
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
40 mins
Videos:
25
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Linkedin Marketing