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LI004: Effective Personal Profile
An effective personal profile on LinkedIn is one that is complete, updated regularly, and showcases your professional experience, skills, and accomplishments in a clear and concise manner, while also highlighting your personal brand, interests and unique value proposition
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
45 Mins
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
Your LinkedIn profile is so, so important when marketing on the platform. In fact, we’ve dedicated this whole course to getting your profile just right. Before we get into the meat of the content, we’ll have a look at why your LinkedIn profile is so crucial.
Then we’ll look at the anatomy of the profile and all the elements you need to consider, from your headline, all the way down to recommendations. We’ll give you expert insights into how to optimise each part of your profile for the best results. At the end, we’ll take a look at Premium Accounts options as well.
Let’s get started building your profile!
What are you going to learn?
By the end of this course you will be able to:
- Identify the key features of a LinkedIn personal profile
- Determine effective strategies for discoverability
- Select four relevant ways to build authority in your LinkedIn profile
- Identify LinkedIn premium services available and the benefits they offer
Course Content
- Developing an Effective Personal Profile
- Anatomy of a Personal Profile
- Importance of a Good Profile – Andrew Ford
- Importance of Optimising Your Profile – Nathanial Bibby
- Member and Creator Profiles
- Profile Picture
- Guidelines for Your Photo – Gerard Holland
- Write an Interesting Headline
- Background Image
- Cover Story Video
- Name Pronunciation
- How to Appear in Search Results
- Optimise your Summary for Keywords
- Write an Effective LinkedIn Summary
- Featured Media
- Work experience section guidance
- Ask for Recommendations
- Getting Recommendations
- LinkedIn Premium Plans
- LinkedIn Premium Business
- LinkedIn Sales Navigator
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
45 Mins
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of Linkedin Marketing