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LI003: Creating Great Content
Creating great content on LinkedIn is important for building your personal brand, establishing yourself as a thought leader in your industry, and engaging with your network, which can help to generate leads, grow your business and advance your career opportunities
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
50 Mins
Videos:
1
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
If you’re going to market on LinkedIn, you need to create content! In this course, we will show you how to create awesome content that really works on LinkedIn.
We’ll start by looking at the buyer/audience stages and how to bring prospects through your funnel to become leads or customers. We’ll then look at the three content types and how to use them to your advantage to market effectively on LinkedIn.
You’ll also learn the variety of content formats offered by LinkedIn, and how best to use them. We’ll share our tips and tricks on images and videos, and give you a ton of content ideas to get you started.
What are you going to learn?
By the end of this course you will be able to:
- Identify the five buyer/audience stages in the customer purchase funnel
- Define the three different content types
- Select the best practices for LinkedIn article creation
- Determine the five step content process.
Course Content
- Creating Great Content
- Content Strategy
- Search vs. Social Media
- The Buyer/Audience Stages Funnel
- Approaching Clients on LinkedIn
- Effective Content Creation
- Define your Goals
- Identify your Audience
- Audience Persona Canvas with Example
- Select Content Types
- Created Content
- Curated Content
- Co-created Content
- Content Formats
- Publish via LinkedIn Publishing
- LinkedIn Articles
- Blog Links
- Documents
- Best Practice for Images
- Image Sources
- Best Practice for Infographics
- Infographic Tools
- Best Practice for Videos
- Using Video to Stand Out
- Native LinkedIn vs YouTube Videos
- Using the Right Content Format
- Content Purpose
- The 5-step content process
- EducateEntertain – Walt Disney Company
- InspireThe Crucial Ingredient for Great Content
- The GaryVee Model
- Creating Great Content
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
50 Mins
Videos:
1
Downloadable Files:
3
Course Quizzes:
1
Certification:
Part of Linkedin Marketing