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LI002: The LinkedIn Landscape
The LinkedIn landscape is constantly evolving, with new features and functionalities being added regularly to enhance the user experience and help professionals to build their personal brand, network, and career opportunities
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
45 Mins
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
Before we get started learning how to market on LinkedIn, we need to understand the LinkedIn landscape. What does LinkedIn look like? What are its features? What is its purpose? How does it work? These are all questions that we’ll answer in this course.
First, we’ll look at the LinkedIn feed and the various types of content found in the feed. You can customise your feed to see more content you’re interested in, and we’ll show you how. We’ll also look at super-important elements of LinkedIn like personal and company pages, the inbox and groups.
We’ll also look into search and how the LinkedIn algorithm works.
This course is packed full of information to help get you au fait with the inner workings of LinkedIn, so let’s get going.
What are you going to learn?
By the end of this course you will be able to:
- Identify the five different types of content presented on LinkedIn
- Define the key features of LinkedIn search functionality
- Determine how the LinkedIn algorithm works
Course Content
- The LinkedIn Landscape
- How Content is Selected
- Your LinkedIn Feed Content
- Recommended Content
- Mentioned in the News
- Sponsored Content
- Customising Your Feed
- Member Profiles
- Company Pages
- Inbox, Messaging and Video Meetings
- GroupsThe Search Function
- Hashtags
- The LinkedIn Algorithm
- What Does The Algorithm Do?
- How does the LinkedIn Algorithm Work?
- Post Prioritisation
- Managing the Algorithm
- Finding Value in LinkedIn
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
45 Mins
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Linkedin Marketing