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LI001: Introduction and Overview
LinkedIn is a professional networking platform that allows users to connect with other professionals, share their professional experiences, and find job opportunities, providing an overview of a user's professional profile, career history, and industry connections
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
30 Mins
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Linkedin Marketing
About the Course
Hello and welcome to LinkedIn Marketing - Introduction and Overview. You'll get a few great benefits from being here:
- Access exclusive content. We've designed this course to inspire, instruct, and engage. Content is updated regularly, so stay tuned on the updates in your 'Home' section.
- Meet new people. Your fellow students are as motivated as you are to master what we're exploring here in Facebook Marketing.
- Get results. As you dive into the course content and meet the community here, you're on a path of LinkedIn mastery. We cannot wait to see your LinkedIn activity sky rocket.
What are you going to learn?
By the end of this course you will be able to:
- Identify the audience size of LinkedIn
- Define the key features of LinkedIn as a professional network
- Identify which types of people and businesses can benefit from marketing on LinkedIn
Course Content
- Learning Outcomes
- LinkedIn Audience Size
- LinkedIn Engagement
- The Value of LinkedIn
- LinkedIn Benefits
- Promoted LinkedIn Content
- Target Users Effectively
- Reach on LinkedIn
- Thought Leadership
- Personal and Company Pages
- LinkedIn is for Everyone
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
30 Mins
Videos:
2
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Linkedin Marketing