4.9 / 5 stars on
Copyright ©2024 Connected Colleges Pty Ltd Trading As Social Media College. All Rights Reserved.
YT001: Introduction and Overview
The basics of using the platform, including creating a channel, uploading videos, optimizing content for discovery, using YouTube's features and tools, and best practices for creating engaging content and growing an audience.
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
30 min
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of YouTube Marketing
About the Course
Before we get into how to use YouTube for marketing, it’s important to understand where it fits in the social media landscape, and delve a little deeper into the world of video marketing.
In Course YT001, we’ll look at why YouTube has become a ‘must-have’ in digital marketing and uncover some of the stats that prove YouTube is a force to be reckoned with. With a myriad of advantages for organisations, you’ll see why the channel is certainly worth integrating into any marketing strategy.
You’ll also get a sneak peek at some of the tools of the trade and equipment we use here at Social Media College in order to create professional videos without the luxury of a television studio and full production team.
What are you going to learn?
By the end of this course you will be able to:
- Understanding of the purpose and functionality of YouTube as a video sharing platform
- Knowledge of how to create a YouTube account and navigate the interface
- Familiarity with YouTube's terminology and features, such as channels, playlists, and subscriptions
- Ability to upload and edit videos, as well as engage with other users through comments, likes, and shares
- Awareness of YouTube's community guidelines and best practices for creating and uploading content.
Course Content
- Intro to YouTube by Howfinity
- Network Context
- YouTube Premium
- YouTube by the Numbers
- YouTube Australia Stats
- YouTube Worldwide Stats
- Advantages for Organisations
- Lights, Camera, Sound
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
30 min
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of YouTube Marketing