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TW001: Introduction and Overview
In this X Marketing course, you will learn the strategies and techniques to effectively promote your brand, product, or service on the popular social media platform X.
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
20 min
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of X Marketing
About the Course
Before we get into how to use X for marketing, we need to get you set up and tweeting! In this course you’re going to learn how to set up a X account, and the three basic things to do – write your own tweet, retweet someone else’s tweet, and retweet with a comment.
All of the activities across this course require you to frame your answers as though they were a tweet – keeping it to 280 characters or less. It’s a good idea to have X open while you do the course. If you plan your answers actually on X, it will get you used to the channel and you’ll be tweeting in no time at all!
You’ll be looking at what content formats work best on X. It’s not that different in this regard to the other channels. You need great, concise copy, amazing images and videos, and links to other great content. Like all social media, engagement is the key to success for individuals and organisations. Throughout the course you’ll look at case-studies of X success. We encourage you to look for your own examples as you spend time on the platform.
Let’s tweet!
What are you going to learn?
By the end of this course you will be able to:
- Understanding of X's purpose and functionality as a social media platform
- Knowledge of how to create a X account and navigate the interface
- Familiarity with X's terminology and features, such as tweets, hashtags, and mentions
- Ability to compose and send tweets, as well as engage with other users through likes, retweets, and replies
- Awareness of X's community guidelines and best practices for using the platform responsibly and effectively.
Course Content
- X Overview
- Key Considerations
- Retweet and Tweet with Comment
- Content Formats
- X Uses
- Why Individuals and Organisations Use X
- X Success Story: @matiastombolini
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
20 min
Videos:
2
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of X Marketing