PB001: The Power of Personal Branding

The power of personal refers to the ability of an individual to harness their own strengths and abilities to achieve their goals and aspirations

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level: 
Beginner
Duration: 
1 hour
Videos: 
2
Downloadable Files: 
2
Course Quizzes: 
1
Certification: 
Part of Personal Branding

About the Course

Brands are powerful things. They bring recognition, trust, credibility and loyalty. Brands can also connect individuals, with their organisations and their products. Think of examples like Richard Branson and Virgin, or Elon Musk and Tesla.

Your personal brand is also powerful.

In this course you’re going to explore the power of brands and why you need to define your personal brand. You’ll be introduced to the e-ttraction method of Understand, Build and Leverage and you’ll set your intention for your personal brand.

What are you going to learn?

By the end of this course you will be able to:

  • Identify the elements of a brand
  • Recognise the connection between people, companies and products
  • Define the stages of the e-ttraction™ method

Course Content

  • Learning Objectives
  • The Power of Personal Branding
  • Understanding Branding
  • The five elements of branding
  • Brands Connect People, Companies, Products
  • Personal Branding and the e-ttraction™ method

  • People Trust People More Than They Trust Brands
  • Why Define Your Personal Brand?
  • The e-ttraction™ Method
  • Building A Personal Brand
  • Career benefits of building your personal brand
  • Intention

Reviews

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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton

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