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EM006: Design Engaging Emails
Designing engaging emails is crucial as it helps increase the open and click-through rates, fostering better communication and ultimately leading to improved relationships with clients and customers
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
1 hour
Videos:
1
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Email Marketing
About the Course
It’s now time to start creating your own engaging emails and, in this course, you’ll learn about the elements of any email that really matter.
From ensuring you have an open-worthy subject line to a clickable call to action, we’ll run you through how to make your emails as attractive to your subscribers as possible.
We’ll also let you in on some trigger words that can hurt your emails’ deliverability (by getting snapped up by spam filters) and why personalisation is a simple and easy way to engage with your audience on a deeper level. It’s more than just a ‘dear first name’ at the start of your email – there’s a wide range of ways in which you can make your audience feel like this email is just for them.
What You Will Learn
By the end of the course you will be able to:
- Write subject lines and preview text that increase your open rate
- Learn spam trigger words to avoid
- Design and write emails that grab attention and engage your recipients
- Develop strong call-to-actions to maximise clicks and conversions
- Use personalisation techniques
Course Content
- Introduction
- Designing Emails
- Email Design
- Keep Your Copywriting Short and Sweet
- Power Words
- Calls to Action
- Best Practice Email Design
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
1 hour
Videos:
1
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Email Marketing