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EM008: Measure and Optimise
Measuring and optimizing your email marketing involves tracking key metrics such as open rates, click-through rates, and conversion rates, and using that data to make informed decisions about the design, content, and targeting of future campaigns
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
1 hour
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Email Marketing
About the Course
Understanding some of the most significant metrics will unlock the power of email marketing and help you to analyse and optimise in order to get the most out of each and every single campaign or sequence that you send. You’ll be learning about what the benchmarks are that you’ll be comparing your results against and about the 15-20 metrics that there are to monitor, and working out which ones are going to be most relevant to your strategy.
This final course will be the key to completing the social media marketing process and ensuring the right message keeps reaching the right people at the right time.
What You Will Learn
By the end of the course you will be able to:
- Learn which email marketing metrics are important
- Source data and reports from your email marketing software
- Understand average email benchmarks for your industry
- Analyse your performance and implement optimisation strategies
- Create detailed email marketing reports
Course Content
- Measuring and Optimising
- Email Marketing Measurement
- Email Reports and Examples
- Benchmarks and Analysis
- Optimising Performance
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
1 hour
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Email Marketing