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EM007: Test Your Emails
Testing your emails before sending them is essential to ensure they are free of any technical errors, the format and images are displayed correctly, and the overall design is effective in capturing the recipient's attention
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Advanced
Duration:
45 min
Videos:
1
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Email Marketing
About the Course
It’s obvious you want to grow your subscriber list and engage your contacts, otherwise, you wouldn’t be doing this course. But just in case you needed more reassurance, one of the main benefits of email marketing is how cost-effective it is – especially when it can be used to convert subscribers into paying customers with a few messages. No expensive ad campaigns or difficult technology required!So, in this course you’ll focus on ensuring what you’re doing is what your audience wants. The way to do that is by testing. If you haven’t heard of A/B testing or split testing before, don’t worry. All it means is simply comparing two versions of something to determine which one performs better. Simple, right?
What You Will Learn
By the end of the course you will be able to:
- Test email deliverability across different browsers, providers and devices
- Learn what A/B and split testing are and their impact on performance
- Conduct an A/B test of subject lines and preview text
- Identify what email elements to test and whether to run an A/B or split test
- Implement A/B tests on email sequences
Course Content
- Test Your Emails
- A/B Testing
- Email Deliverability
- SPAM Trigger Words
- Testing Software
- Aggregated Data
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Advanced
Duration:
45 min
Videos:
1
Downloadable Files:
0
Course Quizzes:
1
Certification:
Part of Email Marketing