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EM002: Email Campaigns
Email campaigns are a powerful tool for businesses to reach and engage with their target audience, promote products or services, and drive conversions through personalized and direct communication
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Beginner
Duration:
1.5 hour
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Email Marketing
About the Course
An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: book a call, sign up for a webinar, or make a purchase. There are different types of emails that you can send to your audience as a campaign, from welcome emails all the way through to ‘refer a friend’ and testimonial emails. It’s so much more than just the company newsletter!
What You Will Learn
By the end of the course you will be able to:
- Learn the various types of emails that can be sent as a campaign
- Compare email marketing software based on your organisation’s requirements
- Select pre-designed templates to increase efficiency and effectiveness
- Gather feedback and ideas using email surveys
- Learn how to set up, design, test, and send an email campaign
Course Content
- Introduction
- Email Campaigns
- Always-on Email Campaigns
- Always-on Examples
- One-off Email Campaigns
- One-off Email Campaign Examples
- Email Marketing Software
- Email Survey Tools
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Beginner
Duration:
1.5 hour
Videos:
2
Downloadable Files:
1
Course Quizzes:
1
Certification:
Part of Email Marketing