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TW005: X Paid Advertising
X paid advertising refers to the use of paid promotions, such as X ads, to increase the visibility and engagement of a brand, product, or service on the X platform, which can include features such as promoted tweets, promoted accounts, and promoted trends
Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
Level:
Intermediate
Duration:
40 min
Videos:
3
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of X Marketing
About the Course
Like any social media marketing, paid advertising can amplify your message and boost your results. If you have the budget for it, then X has some great paid marketing opportunities.
You’ll need to define your audience, set your campaign objectives, set your bid and budget then watch it get to work for you. You’re going to learn all about this in this course, along with how to create X ads and what best practice for this is.
It could be something as simple as a quick promote of a well-performing organic tweet, or a promoted hashtag that’s specific to your brand or product or it could be a complete ad campaign to get in front of a wider audience.
X influencers are also an important part of the X universe, although their prices can sometimes be out of this world!
Let’s get into it!
What are you going to learn?
By the end of this course you will be able to:
- Understanding of the different types of X paid advertising options, such as promoted tweets, accounts, and trends.
- Knowledge of how to create and manage X ad campaigns, including setting targeting options, budget, and creative components.
- Familiarity with best practices for creating effective and engaging ad content, including ad copy, images, and videos.
- Ability to use X analytics to measure the performance of ad campaigns and make data-driven decisions about optimization.
- Understanding of the benefits and limitations of X paid advertising and how to use it in conjunction with other marketing strategies.
Course Content
- Paid Advertising Opportunities
- Quick Promote
- Paid Ads and Promoted Hashtags
- Influencer Marketing
- Steps for Campaigns
- X Ads Best Practice
Reviews
If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.
Renee Madge
I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.
Paula Allsop
I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.
Erika Bucton
Level:
Intermediate
Duration:
40 min
Videos:
3
Downloadable Files:
2
Course Quizzes:
1
Certification:
Part of X Marketing