SOCIAL MEDIA ESSENTIALS

DESIGN | CONNECT | CONVERT

From beginner to expert in 5 weeks, learn the skills you need to talk the talk and accelerate your career as a social media marketer.

THE PROOF

Check out the results from our Students

Get ready. It's going to change your life

I really liked the different modules - a clear breakdown of what I was going to be learning, what my outcomes would be I would 100% recommend the course.

I took the lead and it paid off! Get ready. It's going to change your life.

Sammy Mac

FOUNDER & OWNER OF SOCIAL MEDIA AGENCY.CO

ACCELERATE YOUR BUSINESS AND CAREER

WITH SOCIAL MEDIA ESSENTIALS

Social Media College - Social Media Essentials

Rapidly accelerate your career in just 5 weeks

  • Learn from leading social media experts

We partner with industry-leading experts to teach you the strategies & hacks that make all the difference.

  • Immediately applicable to your chosen organisation

Packed with downloadable tools, templates and exercises that help grow your business while you’re studying.

  • Join a community of like-minded business experts 

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

Social Media Essentials - Social Media College

WHY YOU NEED THE

social media essentials

  • Go from beginner to expert in 5 weeks
  • Maximize the effectiveness of your social media marketing campaigns
  • Reach a wider, more-engaged audience

LEARN HOW TO

01


Craft the perfect social media marketing funnel for your business

02


Develop a comprehensive strategy

03


Target your ideal customer segment

04


Market your business expertly on Facebook, Instagram and LinkedIn

Number of active

social media users in

billions

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using social media marketing. 

MARKETING PROFESSIONALS

Wanting to accelerate their careers and business

BUSINESS OWNERS
Looking to rapidly grow and scale their business

MEET OUR INSTRUCTORS

SOCIAL MEDIA STRATEGY WITH

JONATHON TANNER:


Jonathon Tanner is the CoFounder & CEO of Social Media College, Australia's leading educator and trainer for social media.


He co-authored the Diploma of Social Media Marketing, the world's first and only Australian Government recognised course in social media marketing, delivered by 30 leading colleges and TAFEs across Australia, and articulating into several Bachelor programs at Australian Universities.


His deep expertise in social media spans content marketing, social media strategy, 15 different social media networks, paid social advertising, personal branding, email marketing, and social media conversion.


Jonathon holds a combined Bachelor of Laws (Honours) and Bachelor of Commerce from the University of Sydney.

INSTAGRAM MARKETING WITH THE INDUSTRY BEST:

TARA COOPER: 


Tara Cooper is the Founder and Director of Elever, a multi-service agency for labels to understand, grow and optimise their position as retailers and cultural leaders.


Tara has ridden the start-up journey. As a crucial member of iconic brands during their infancy like SIR the label and Zulu & Zephyr, as well as publicity roles at PortobelloPR, Tara has experienced first-hand what it takes to build engagement. 


Élever was born with a simple mission: every young brand deserves a chance to turn its potential into a real, flourishing business. That chance only comes from experience, which Tara has in droves.

LINKEDIN LEAD GENERATION WITH

NATHANIAL BIBBY:


Nathanial Bibby is one of the world's leading LinkedIn marketers and social media strategists. Nathanial creates content on YouTube, Instagram, LinkedIn, Facebook and is a contributor for reputable publications such as Social Media Examiner. Nathanial is the Managing Director of Bibby Consulting Group and the Founder of LinkedInsider. Nathanial is also the creator and host of the weekly series LinkedIn Heroes.


Nathanial won Best Use of LinkedIn at the Social Media Marketing Awards 2019, and has been nominated for the 2020 Social Media Marketing Awards for his campaigns "Monday Night Live" and "LinkedIn vs Instagram".

SET UP FOR SUCCESS WITH:

TAMARA KLISARIC:


Tamara is a true hybrid communicator and high performing digital marketer with 16 years experience. Tamara runs a successful social media agency, Thrive Media Labs, and also a lead coach and mentor here at Social Media College. 


With a balance of creativity, strategic thinking, effective planning, project management and leadership skills, Tamara says her five core capabilities are what enable her to excel: 

 - Brand Builder - A creative storyteller who is passionate about creating compelling, engaging and sharable content.
 - Strategic Thinker – Thinking with an audience first mindset and being data led.
 - Creative Collaborator – Tamara navigates large multi-tiered organisations with ease and excel at delivering on business objectives no matter how complex the organisation.
 - Thoughtful Manager – A people first manager with experience developing high performing teams.
 - Skilled Presenter – With previous client service and project management experience working at world leading advertising agencies, Tamara is an effective communicator who is able to articulate and present to enable buy in across an organisation.

WHAT YOU WILL LEARN IN

SOCIAL MEDIA ESSENTIALS

1:

DIGITAL AND SOCIAL MEDIA MARKETING OVERVIEW

Understand the social media marketing process and how to monetise your strategy,

  • Module 1: Digital Marketing Channels
  • Module 2: The Social Media Marketing Process
  • Module 3: Social Media Traffic
  • Module 4: Social Media Conversion
  • Module 5: Moving Forward

2:

SOCIAL MEDIA STRATEGY

Develop a highly comprehensive strategy for your chosen business designed for success.

  • Module 1: Introduction to Strategy
  • Module 2: Start Where You Are
  • Module 3: Setting Social Media Objectives
  • Module 4: Identifying Your Audience
  • Module 5: Choosing the Right Channels
  • Module 6: Content Strategy
  • Module 7: Being Social
  • Module 8: Implementing the Strategy
  • Module 9: Analysing and Reporting

3:

FACEBOOK MARKETING

Learn both Facebook organic and paid opportunities and craft the perfect campaign

  • Module 1: Introduction to Facebook Marketing
  • Module 2: The Facebook Advertising Landscape
  • Module 3: Facebook Advertising Strategy
  • Module 4: Facebook Campaigns
  • Module 5: Facebook Ad Sets
  • Module 6: Facebook Ads Structure
  • Module 7: Community Management
  • Module 8: Tracking and Retargeting
  • Module 9: Measurement and Reporting

4:

INSTAGRAM MARKETING

Create an Instagram profile that people will want to follow, and convert those followers

  • Module 1: Introduction to Instagram
  • Module 2: Understanding The Instagram Algorithm
  • Module 3: Creating Instagram Content
  • Module 4: Defining Your Instagram Strategy
  • Module 5: Making it Happen
  • Module 6: Setting Up Your Profile
  • Module 7: Configuring Posts For Engagement
  • Module 8: Attracting Profile Visitors
  • Module 9: Measure Results and Adjust Strategy
  • Module 10: Monetise Your Instagram Account

5:

LINKEDIN MARKETING

Position yourself and your business an industry leaders and grow your network

  • Module 1: Introduction to LinkedIn Marketing
  • Module 2: The LinkedIn Landscape
  • Module 3: Creating Great Content
  • Module 4: Developing an Effective Personal Profile
  • Module 5: Marketing through your LinkedIn Profile
  • Module 6: Marketing from the Company Page
  • Module 7: LinkedIn Paid Advertising
  • Module 8: LinkedIn Community Management
  • Module 9: LinkedIn Analytics

THINKING ABOUT JOINING?

Get your questions answered...

FREQUENTLY ASKED QUESTIONS (FAQ)

What can I expect when I purchase the course?

Once you’ve purchased your course, you will receive a welcome email within minutes which will contain all of your login information and simple instructions on how to get started and access your content within the SMC online campus. 


You can click on the link and get started right away. You will have access to all 10 modules however we highly recommend you work through them in sequence

Will this work for my industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing. 


All of the activities within the course are based on your chosen industry so your course work will be completely tailored to your business. 


Plus, we offer a 60 day money-back guarantee to ensure you are 100% happy with the course. 

What kind of support will I get?

You will have access to unlimited one-on-one mentor support when you enrol for this course, and not just for the first week, for the full 12 months in which you have course access! 

You will also have access the SMC Facebook group where you can connect with other social media marketers and ask questions, share ideas, and learn from others’ expertise.

Our campus also includes discussion forums where you can engage with other students.

How does the 60-day money back guarantee work?

If you’re not completely satisfied with the course, Social Media College offers all students a money back guarantee in the first 60 days.  


Please refer to our terms and conditions for eligibility criteria and more information. 


We want to make sure you are 100% happy with this course.  

Download Our Course Brochure

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Just seconds after you complete your order, you'll get access to the online program. You can dive right into the course and start implementing these proven social media marketing strategies starting today! You will also have full course access for 12 months with unlimited mentor support.

Social Media College - 60 Day Money Back Guarantee

60-day money back guarantee

If, for any reason, you don't like this amazing course, you can get a full refund anytime within 60 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.