FB008: Tracking and Retargeting

Tracking and retargeting on Facebook involves using Facebook's analytics tools to track the performance of ads and audience engagement, and then using that data to create custom audiences and retargeting ads to reach a more specific and engaged audience

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
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Level: 
Advanced
Duration: 
50 Mins
Videos: 
4
Downloadable Files: 
Course Quizzes: 
1
Certification: 
Part of Facebook Marketing
About the Course
Course Content

About the Course

Retargeting is an essential part of Facebook marketing that can supercharge your advertising efforts and turn interest into purchases. In this course, we’ll cover exactly what tracking and retargeting is, and how you can do it, including using the Facebook Pixel.

What You Will Learn

By the end of the course you will be able to: 

  • Describe the benefits of the Facebook Pixel
  • Explain the mechanics of remarketing

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Course Content

  • Tracking and Retargeting
  • Tracking with the Facebook Pixel
  • Benefits of the Facebook Pixel
  • Pixel Event Data

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  • Retargeting
  • King Kong Retargeting
  • Pixel Activity Data
  • Tracking Methods

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Reviews

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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton
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Level: 
Advanced
Duration: 
50 Mins
Videos: 
4
Downloadable Files: 
Course Quizzes: 
1
Certification: 
Part of Facebook Marketing

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Ready to accelerate your business with social media marketing? 

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