FB001: Intro to Facebook Marketing

Facebook marketing is the process of utilizing the Facebook platform to reach a target audience and promote a product, service, or brand through paid advertising, content creation, and engagement strategies

Online Videos
Downloadable Templates
Multiple Resources
Active Community
Jonathon Tanner
Co-Founder and Co-CEO at Social Media College
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Level: 
Beginner
Duration: 
45 min
Videos: 
1
Downloadable Files: 
2
Course Quizzes: 
1
Certification: 
Part of Facebook
About the Course
Course Content

About the Course

In this course we’re going to teach you everything you need to know about how to use Facebook advertising to reach your business goals. We’ve studied hundreds of businesses seeing great success on Facebook and conducted research to find out the techniques and methods they use.

Now we’re bringing these to you, so you can use them to help your business grow. In this course, we show you all the ins and outs of advertising on Facebook, from boosted posts to in-depth targeting. You’ll learn the systems and processes necessary to ensure you can implement your strategy successfully.

What You Will Learn

By the end of the course you will be able to: 

  • Describe Facebook usage rates worldwide and in Australia
  • List the features and placements of Facebook Ads
  • Identify the three key advertising platforms on Facebook and describe their functionality

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Course Content

  • Introduction to Facebook Marketing
  • Facebook Background
  • Global Facebook Users
  • Facebook Usage in Australia and Audience Demographics
  • Facebook Rebrand to Meta
  • Benefits of Facebook Marketing
  • Core FeaturesFacebook Groups
  • Messenger Bots

‍

  • Facebook Stories
  • Facebook Reels
  • Facebook Advertising
  • Facebook Ad Examples
  • Boosted Posts vs Facebook Ads
  • Business Suite Migration
  • Business Manager
  • Ads ManagerFacebook Resources

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Reviews

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If it wasn't for Social Media College I wouldn't be sitting where I am today: owning my own successful business and making my work life fit in so seamlessly with my family and personal life. So thanks SMC, I couldn't have done it without you.

Renee Madge
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I wouldn’t have been able to achieve the results I have without knowing what to do. Social Media College gave me all the foundations for that. I couldn't have set up my agency without SMC. I would still be in my job. I probably would have had a stroke by now from high blood pressure! I have to pinch myself every day now. I'm really stoked.

Paula Allsop
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I’m building a business which has more and more demand every day and I’m really lucky that I can work it completely around my family. SMC gave me the structure and confidence to present to clients.

Erika Bucton
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Level: 
Beginner
Duration: 
45 min
Videos: 
1
Downloadable Files: 
2
Course Quizzes: 
1
Certification: 
Part of Facebook

Related Courses

All Courses

FB002: The Facebook Ads Landscape

This course will take you on a deep dive into the Facebook Ads Landscape and how it will fit in with your business and marketing strategy. We will show you the ins and outs of the Facebook Algorithm and assist you in making data based decisions when it comes to your advertising strategy.

Beginner

FB003: FB Marketing Strategy

A Facebook marketing strategy is a plan that outlines how to use Facebook to achieve specific business goals by identifying the target audience, creating relevant content, and utilizing various features such as paid advertising, groups and pages, and analytics to track performance

Intermediate

Ready to accelerate your business with social media marketing? 

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