10904NAT

Diploma of Social Media Marketing

The world's market leading formal qualification in social media marketing delivered through our partner Colleges and Universities. Get qualified today.

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SMC is a multi-award winner trusted by over 24,000 marketers from 155+ countries

Best Blended Learning Solution

Best Online Learning Model

Best Use of Blended Learning

Best Blended Learning Model

Best Certification Training Project

Social Media Educator of the Year

Our Partners

Social Media College are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, the world's first and only formal qualification in social media. We partner with leading Colleges and Universities to deliver our Diploma.

BENEFITS

Why study the Diploma of Social Media Marketing

Upskill with an in-demand social media marketing skill-set

Accelerate your career

Immediately apply your social media marketing skills to your chosen organisation

Benefits of social media

Reach a huge, global audience.

Pinpoint your exact target market.

Improve brand loyalty.

Convert leads into paying customers.

Increase website traffic and engagement.

Number of active social media users in billions

By 2023, the global number of social media users is expected to reach 4.2 billion

Number of active social media users in billions

By 2023, the global number of social media users is expected to reach 4.2 billion

Social Media Careers

This course is suitable for marketers of all levels of experience as the program will take you through all of the key elements of social media marketing. Get ahead and stand out from the competition with a qualification that formalises your skills.

Managerial Roles

$90-$200K+ salary

Marketing Director/Manager

Social Media Manager

Social Media Strategy Manager

Upskilled Roles

$75-$90K+ salary

Social Media Strategist

Content Marketing Strategist

Brand Manager

Entry Level Roles

$60-$75K+ salary

Social Media Coordinator

Digital Marketing Assistant

Communications Assistant

DIPLOMA COURSE CONTENT

What You Will Learn

NAT10904001:

Plan, Implement and Manage Content Marketing

Module 1: Content Marketing Overview

Module 5: Long-form Video

Module 2: Content Strategy

Module 6: Audio Content

Module 3: Imagery

Module 7: Written Content

Module 4: Short-form Video

Module 8: Bringing it all Together

SIRXMKT006:

Develop a Social Media Strategy

Module 1: Intro to social media strategy

Module 6: Content Strategy

Module 2: Start where you are

Module 7: Being Social

Module 3: Setting social media objectives

Module 8: Implement the Strategy

Module 4: Identify your Audience

Module 9: Analysing and Reporting

Module 5: Choosing the right Channels

NAT10904002:

Plan, Conduct and Optimise Organic Social Media Marketing

Module 1: Organic Social Media Marketing Strategy

Module 6: LinkedIn

Module 2: Organic Content Strategy

Module 7: Twitter

Module 3: Maximising Efficiency and Engagement

Module 8: YouTube

Module 4: Facebook

Module 9: Niche Channels

Module 5: Instagram

NAT10904003:

Plan, Manage, and Optimise Paid Social Media Advertising

Module 1: Paid Social Media Marketing Strategy

Module 6: LinkedIn Advertising Module

Module 2: Facebook Advertising overview

Module 7: Twitter Advertising Module

Module 3: Creating Facebook Ads

Module 8: YouTube Advertising

Module 4: Short-form Video

Module 9: Influencer Marketing and Social Shopping

Module 5: Instagram Advertising

NAT10904004:

Establish, Build and Leverage a Personal Brand on Social Media

Module 1: The Power of Personal Branding

Module 5: Build: LinkedIn

Module 2: Understand: Values and Personality

Module 6: Build: Website and SEO

Module 3: Understand: Life-stage and Resources

Module 7: Leverage: Connections and Content

Module 4: Build: Social Media Module

Module 8: Leverage: Pitch and Close

NAT10904005:

Plan, Implement and Manage Social Media Conversion Strategies

Module 1: Social Media Marketing Process

Module 5: Email Marketing

Module 2: Writing Copy that Converts

Module 6: Building Your List

Module 3: Landing Pages

Module 7: A/B Testing

Module 4: Retargeting

Module 8: Measuring and Optimising

+ 3 Elective Units

Electives are categorised into 2 groups whereby students can choose from will learn marketing skills and transferable skills

FAQs

Frequently Asked Questions

When I enrol, will I be studying with Social Media College?

Social Media College are the accredited course owners of the 10904NAT Diploma of Social Media Marketing, however we are not a Registered Training Organisation (RTO) and therefore we do not deliver the Diploma directly.

Instead, we focus on developing course content alongside the experts in the industry. We then partner with market-leading RTOs to deliver the Diploma.

We have over 25 partners across the country who deliver the Diploma both online and face-to-face, as well as a blend of the two.

As such, our team can assist you in finding the perfect College/University to study with to ensure you have the best opportunities available and achieve the best learning outcomes.

Get in touch with us via the enquiry form for more details!

Will I gain a formal qualification after completing the Diploma?

The Diploma of Social Media Marketing is the first and only formal qualification specifically in social media marketing. It is accredited and approved by the Australian Skills Quality Authority (ASQA), the national regulator for Australia's vocational education and training (VET) sector. The Diploma of Social Media Marketing provides graduates with the qualification that they need to succeed.

Will the Diploma content be suitable for my industry?

Yes, this course applies to every single industry. We have seen everyone from freelance photographers to large corporates succeed using the power of social media marketing.

All of the activities within the Diploma are based on your chosen industry so your course work will be completely tailored to your business.

I am an RTO and would like to deliver the Diploma, how do we get this on scope?

That is great to hear and we would love to speak with you about this exciting opportunity.

We do have an application form we will need you to populate which you can find at the bottom of this page.

Get started

Are you an RTO interested in delivering the Diploma?

Apply to become one of our trusted delivery partners by completing our application form

Apply Today