TikTok is one of the fastest-growing social media platforms in the world with over 1 Billion users. Individuals and businesses across all industries are trying to find out how to get traction on this highly engaging platform.In this recent live virtual interview with TikTok Influencer, Tina Pik, the face behind @hangrybynature (one of the largest travel and food TikTok influencers in Australia with over 1.5M+ followers), Tina shares all the tips and tricks needed to get started on TikTok and accelerate your TikTok profile.
Here's what Tina shared with us:
Watch the highlights or read Tina's answers below.
How do you get started on TikTok?
"The first thing is just to create an account and just start making videos. You might get lucky and it will take off at the start or it’ll take you a few videos to figure it out but the only way to do it is to just get started. The other thing I would say is don’t do dances! Unless you’re a really good dancer but we’re beyond that phase now. It’s just about how creative you can get and how you can entertain."
Is there a sweet spot in how often you post?
"When we first started on TikTok because we were in lockdown and had nothing to do I was posting consistently three times a day. You’re not always going to hit the same ‘For You’ pages every time you post a video. However the more videos I put out the more different sort of audiences I reached."
How can businesses stay on-brand?
"If you come on TikTok, you just have to be more transparent as a brand. People love to see that transparency, how things work and once you find a style and people resonate with that, just double down on that. I also think brands shouldn't take themselves so seriously – at the end of the day it’s all just about having fun. I think people on TikTok are entertained by the fact that brands don’t take themselves seriously, they can make fun of themselves and it’s all good."
How do you create your TikToks?
"It comes down to the quality of the content, always keeping in mind that when you are creating content you want it to have a take-out. The first three seconds of your TikTok video are so important. If you don’t engage people in those first three seconds they’re swiping past."
What kind of branded content works best on TikTok?
"There are brands and businesses on it doing amazing things. There’s no one way to do TikTok as a brand. I think sometimes it really helps having a face or voice behind it to make it more personable. You just have to get on there and try and create videos and then you’ll find your flow. There is a lot of new features coming on TikTok for businesses – business profiles and things like that. As a brand or business I would 100% get on TikTok and just start creating."
What video equipment have you invested in?
"It’s really not about the hardware or the cameras that you have because a lot of big TikTokers literally just shoot everything off their phone. As long as you’re creating a good video, and it’s an entertaining video, it doesn’t really matter what you’re shooting off."
Do you have any final gems on TikTok?
"What I’d tell everyone is that quality of content and consistency is key, especially with TikTok becoming more and more competitive now over time. You really have to find something that sets you apart. You’ll go through periods where your videos will flop, and you’ll go through periods where you'll have some viral videos. When the videos flop most people tend to think you’re 'shadow banned’, or ‘it’s the algorithm, but most of the time it’s not, it’s your content. I think the best feedback you can get is the feedback you get on your videos – if it's not getting the views, if it’s not getting the engagement, it means that it really wasn’t that engaging!Keep trying, you will find the content that works best for your brand. You just need to get started!"
