Auke Hilbrands

LinkedIn marketing is a must-have for any and all B2B businesses, because it’s one of the best platforms to reach potential clients on. On Facebook or Instagram, for example, it’s definitely possible for B2B businesses to get users engaged with them or to click on an ad campaign, but many users aren’t necessarily in a business

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Auke Hilbrands

We’ve all got text on our phones, and many of us even have unlimited text plans. And in spite of this, messaging apps have been on the rise.Apps like Signal, Facebook Messenger, Instagram Direct, and WhatsApp have all skyrocketed in popularity, with many having at least a billion monthly users sending messages one-on-one and to

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Auke Hilbrands

Most social media practitioners and agencies focus on “traditional” platforms like Facebook, Instagram, LinkedIn, and Twitter when they’re putting together their service offerings. Some will branch out and offer Pinterest, which is a different type of social platform, but only a few will actually offer YouTube marketing services.

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Auke Hilbrands

Fifteen years ago, the thought that social media would be so valuable for businesses that entire careers would revolve around community building and on-platform ad management was unthinkable. The field is now thriving alongside the boom of social platforms, so the career growth opportunities here are extraordinary.

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Auke Hilbrands

Social media practitioners price differently depending on their business models and what types of work they’re doing. Some will prefer to do hourly work for the clients they take on. While this will work for freelance workers looking to keep their work part time, those looking to scale their own business or start an agency

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