It has been revealed that Instagram is testing a new feature that would allow users to select their favourite song to be played on their page when someone visits their profile.
Sound familiar? If you’re around the age of 30 or older it should. It’s a nostalgic throwback to the famous profile songs that users used to toil over back in the glory days of MySpace, the iconic platform that really launched social media into the forefront of people's lives.
Alessandro Paluzzi, an app researcher, first discovered the new "music" option in Instagram's profile settings. Users will also be able to add an extra caption to their bio in addition to the music of their choosing. He took to his Twitter to showcase the potential new feature see the post here.
Not since 2006 have users been able to select a song to represent their style and personality through their socials. And while the general consensus is that though it feels like Instagram could put their focus on more pressing features (improving their AI for one), this reference to the past is going to be a fun way for users to enjoy their profile building on Instagram.
While it feels this upgrade is more geared towards individual users, influencers and creators, we believe there is some interesting value for brands to take advantage of by showcasing some personality on their pages.
Some examples that come to mind are KFC having the chicken dance automatically playing when a user visits their profile or a car insurance company blasting the Rembrandts' iconic “I’ll Be There For You” made famous by the 90s sitcom ‘Friends’.
There’s no set date on when this feature will become available to use (if at all), but we believe if it is a goer, you should expect to be installing your favourite song in late 2022 or early 2023.
Don’t get caught up in the specifics on this one - let’s all just have fun with it and enjoy the nostalgic feeling that takes us back to top 8s and colour coding on MySpace!
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